AVON: MakeUp + Care
Giving everyone the chance to be on a billboard and eliminating airbrushing and over-editing.
We gave influencer, celebs and members of the public makeovers using AVON’s MakeUp + Care range and then streamed photos of themselves onto a billboard instantly.
As well as having a positive message - the thumb-stopping creative drove over 1,500,000 organic views as well as a huge paid media push and the in-person eyes.
How We Told The Story
This campaign was in two halves: before the event and after the event. We got creators to use the products over an extended period of time to show the benefits but also had them attend the event and create incredible content.