About Me.

Hey there! I’m Kenny Metham, a freelance social media and influencer marketing manager based in Leeds, working with brands and people everywhere. Think of me as your social media BFF—tapped into trends, packed with ideas, and ready to make your socials shine.

I’ve worked with fab brands like SharkNinja, Lidl, Primark, Tapi Carpets, Wren Kitchens, AVON, SurfShark (and the rest) creating scroll-stopping strategies and influencer campaigns that actually deliver.

With experience spanning digital marketing agencies, in-house teams, and working directly with talent, I’ve gained a 360° view of the industry. I know what it takes to craft campaigns that resonate, whether it’s creating strategies, executing in-house projects, or navigating influencer partnerships. My unique blend of agency precision, in-house practicality, and talent-first insight means I understand every piece of the puzzle. This holistic perspective helps me deliver impactful, well-rounded results every time.

On the side, my Instagram, @thekennystory, has grown to over 34,000 followers, giving me firsthand insight into what works online.

The Intersection of Personal, Practical and Fun

And when I’m not glued to my phone (yes, even I log off sometimes), you’ll find me speaking at events like the Digital Marketing World Forum (#DMWF), The Global Social Summit or CreatorFest. There, I’ve covered everything from avoiding social burnout (we’ve all been there) to keeping content fresh and fabulous. Talking shop with like-minded people is one of my favourite things to do—it’s like a party, but with PowerPoint.

Social media can be overwhelming, but it doesn’t have to be. Whether you’re a business looking to connect with your audience or a budding influencer wanting to make a splash, I’m here to help you be ahead of the game.

My approach is personal, practical, and always fun because, honestly, that’s how social should be.

Let’s work together to elevate your brand, refine your vibe, and make your socials as fabulous as you are. Slide into my DMs or let’s grab a coffee (and get started! 💁‍♂️