Shark Beauty X eBay
For this campaign, the task was to drive awareness and traffic to Shark Beauty’s refurbished product offering on eBay through an engaging salon event to prove the effectiveness of the tools.
The Content
The campaign worked with 13 influencers with varying audiences. Each creator was strategically chosen as they accessed a specific audience. For example, parents shopping for their children’s first beauty tool, girls who want to treat themselves but don’t have a huge budget to do so etc.
CLICK THE VIDEOS TO PLAY
The Results
Over the 13 influencers we had 980,000 organic impressions across 25 pieces of content. The campaign also received over 15,000 organic engagements.
The event had a follow up where creators we able to invite their audience to enter a draw to win a spot at the free salon. Of the 30 salon slots on offer we had over 1,800 sign ups.
The goal to boost awareness but also engage the target audiences was very much achieved!