Personal Stories. Friendly Face.

We got Chris to speak with CheckATrade members to answer questions about their career, tell personal stories and teach him a thing or two about what life is like as a tradesman. Kammy has since returned to Check-a-Trade in a number of other campaigns making him a long term ambassador.

After the paid media push, this campaign had over 2,000,000 views and, compared to other ADs, the watch time on the Kammy content was up by 150%. Proving that the celebrity choice was attention grabbing for Check-A-Trade’s target audience.